Tuesday, October 28, 2014

Melissa Yardy: Your Top Broker Choice When Buying or Selling a Home

Buying or selling a house can feel like an emotional roller coaster, but a qualified agent can be the caboose that holds everything together through the twists and turns. Top-tier real estate broker Melissa Yardy has more than 30 years of experience with helping people to navigate the often hectic process of marketing their homes or buying new homes. She is dedicated to making sure that your dreams come true at the closing table, no matter which side of the closing table you are on.


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As a broker licensed in Florida, Melissa Yardy offers experience and knowledge stemming from hundreds of transactions in the real estate market. She is particularly adept at negotiating contracts and uses top-notch marketing strategies to help you to market your property or to find the best property for you and your family. What makes her stand out further is that she never settles for less than totally satisfying her clients – enough to make them lifetime clients.


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She has a comprehensive e-marketing program that will guarantee that the property you are selling will be seen by the maximum number of viewers. This includes listing your house on popular home-search sites, such as Realtor.com and Trulia.com. She also has several professional designations that will give you confidence that she can handle the job, including being part of the National Association of REALTORS and a Certified Residential Specialist.


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Melissa Yardy has additionally garnered multiple industry awards, including being a Salesperson of the Year and remaining a member of the Million Dollar Club due to her excellence in sales. She was even named Woman of the Year by the Women’s Council of REALTORS and was even called a top woman in business by the Tampa Business Journal from 2001 to 2010. When you choose her, you can rest assured that you are getting the passion for real estate, expertise and quality customer service you need and deserve in Florida.

Sunday, March 3, 2013

Open houses: What they mean for sellers and brokers


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In real estate, the term open house refers to a free event that showcases a listed residential property to any interested parties. It usually lasts one day and is hosted by the real estate agent. In the past, an open house had been a necessity to attract buyers. Today, it has become more of an option. MSN Real Estate says that the rise of house listings on the Internet has made the idea of open house obsolete. The National Association of Realtors also reports that 77 percent of home buyers shopped online in 2011 and 2012.



 
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Despite the decline in popularity, open houses remain part of some real estate transactions today, providing numerous benefits for sellers and brokers. An open house is a means to attract buyers into leveraging the lowered prices of homes, which can in turn ameliorate the stinginess of current house sales. It also provides sellers the opportunity to get feedback about the house. In cases when photos are not enough to present the vibe of the house, an open house will showcase the listed property’s unique beauty. “Part of the reason for having an open house is you do just want to find someone who falls in love with it,” says art professor Mercedes Teixido who was able to sell her property after hosting an open house.


 
Image Source: theluxhome.com 


Real estate broker Melissa Yardy conducts open houses periodically to showcase sellers’ property to potential buyers. Apart from helping brokers close a deal successfully, an open house benefits brokers in terms of meeting potential clients. All people who have come to check the house – the buyers, the other sellers who want to compare house prices, and the random people who simply want to see the insides of the house – can be added to the brokers’ roster of buyers and sellers. "They've always been better for agents than sellers," says real estate broker Liz Johnson.  


Marketing a listed property to the greatest number of possible buyers can speed up and increase the value of the sale. Learn here how real estate agents connect sellers to potential buyers, and pave the transaction as smoothly as possible from the ocular visit to the closing of the deal.

Monday, January 28, 2013

Factors that drive the real estate market

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Although real estate has the size and scale that many investors are attracted to, it still has some elements that need to be reviewed and carefully studied. The following are the fundamental factors that affect the business and the range of investments that can be made available for businessmen:

Demographics
Demographics is the data set that describes the composition of a certain population, taking into account such factors as age, income and purchasing power, migration patterns, and population growth. Often overlooked, these statistics are major determinants of how a property will be priced and categorized in a specific location.

Interest rates
Fluctuations in interest rates can have a major impact on a buyer’s purchasing capacity. As the interest rates fall, the cost to obtain mortgage to buy a home decreases, thus increasing the demand for and rates of real estate. The opposite happens when interest rates rise.

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Economy
Real estate professionals Melissa Yardy and Clarence Hasenbeck, would agree that the single most important element that influences the growth of real estate is the economy. A country’s GDP, employment data, and manufacturing activity, among other economic indicators, largely influence a person’s attitude toward buying properties. Expenditures are at their peak when the economy is at its most robust.

Government policies and subsidies
Especially in countries not using the laissez faire economic model, legislative policies impact property demand and prices. Tax credits, deductions, and subsidies are some of the factors that the government employs to boost the demand for real estate.

Image source: economiccrisis.us

Due to its position as one of the largest industries of any economy, real estate has become a hotspot for lucrative investing. Representing a large portion of families’ wealth, the industry has a valuation of nearly $20 trillion dollars in the American market alone.

This website is a helpful resource for people who want to know more about the real estate industry.

Tuesday, January 1, 2013

The Sport of Tycoons


This article by Alexei Barrionuevo appeared in the online edition of The New York Times. It looks back at the luxury real estate sales of 2012.



IT was a year of record-high sales for luxury real estate. But 2012 will also enter the books for its chart-topping listings, as sellers sought to ride the wave of irrational exuberance for trophy properties.  

In Manhattan, it all began in March with the record sale of a penthouse at 15 Central Park West for $88 million by the former chairman of Citigroup, Sanford I. Weill, to the daughter of a Russian billionaire. Then the casino king Steve Wynn paid $70 million for a 14-room duplex at 50 Central Park South. Mystery buyers signed contracts for a pair of duplexes at One57, a Midtown tower still under construction, for at least $90 million apiece. 

The copycats soon followed. New York, while seeming to set the tone, was not alone. High-end markets in cities across the country, including Miami and Chicago, caught the fever, producing record sales prices in 2012, and affixing record price tags to houses and apartments. 

Yet for all the hype, at year’s end most of the biggest listings still remain on the market. In Manhattan, sellers of properties of $50 million or more have been stubborn about reducing prices, while in other parts of the country, brokers have begun to drop prices rather than lose out on the billionaire-buying wave. 

Still for sale is the $100 million penthouse at CitySpire at 150 West 56th Street. So, too, is the $95 million full-floor co-op at the Sherry-Netherland hotel at 781 Fifth Avenue. The 9,800-square-foot penthouse at the Mark hotel that was on the market for most of 2012? It’s still available for $60 million. 

“You had some records being set,” said Jonathan J. Miller, the president of Miller Samuel, a real estate appraiser, “and then that created a chain reaction of copycats who were hoping to piggyback onto that phenomenon.” 

The blast of sales at One57 — where billionaires in 2012 scooped up full-floor apartments with unobstructed views of Central Park for about $50 million apiece (or about $8,000 per square foot) — seemed to embolden owners of other would-be trophy properties to expect as much or more on resale.
One that was apparently pulled off the market was a duplex penthouse at 50 Central Park South that had been listed in August for $95 million by Halstead Property. 

For Miami, 2012 was also a year of record sales. An Italian buyer paid $25 million for a penthouse on South Beach, while a Russian bought a 10-bedroom house at Indian Creek Village for $47 million. Those sales inspired agents to go for broke on other properties. A six-bedroom penthouse in South Beach owned by the New York developer Ian Bruce Eichner has been listed for $39 million for several months. 

The biggest Miami trophy of all is Casa Casuarina, the former mansion of the fashion designer Gianni Versace, who was shot to death in 1997 as he opened the gate of the 23,462-square-foot house. Owned now by the telecom mogul Peter Loftin, it went on the market for $125 million in June — and was at that time one of the two most expensive residential listings in the country, according to Forbes. The house has 10 bedrooms, 11 baths, and a 54-foot mosaic-tile pool lined with 24-karat gold, and it sits on Ocean Drive in the heart of the South Beach scene. 

Jill Eber, a Coldwell Banker broker who is listing the house with her partner, Jill Hertzberg, said there had been “serious interest” from around the world. But with nobody biting at $125 million, “the Jills,” as they are known, lowered the asking price to $100 million in November. “We really wanted to open it up and have the price right for the winter season,” Ms. Eber said. “We have been seeing numbers like we have never seen before in Miami.” 

While Casa Casuarina has come down toward earth somewhat, an apartment in Chicago soars above all others. An 89th-floor penthouse at Trump International Hotel and Tower, at about 1,200 feet above the ground, it is the tallest residence in North America, and perhaps in the world, said Chezi Rafaeli of Coldwell Banker, the listing broker. The $32 million price tag makes it the highest-priced apartment in the Midwest, brokers say. 

“You feel as if you can go out of your window and walk on the clouds,” Mr. Rafaeli said of the 14,250-square-foot spread, which has seven bedrooms.
Sellers seemed eager to try to break records in 2012. Leroy Schecter, the steel magnate, decided to list two apartments on the 35th floor of the tower at 15 Central Park West as one combined unit for $95 million, or more than $15,800 a square foot. The finished product will have a little less than 6,000 square feet; it has no outdoor space. Mr. Schecter jumped in just a few days after two other Manhattan listings topped $90 million. 

“After CitySpire, 50 Central Park South came on for $95 million,” said Emily Beare, the Core broker who has the listing, “and his feeling was that 15 Central Park West was a far superior building to either of those buildings.”  

Whether it is or not, Mr. Schecter went against the advice of Ms. Beare, who felt they should keep the apartment off the market until the combination was completed, which is expected to be in January. But, she said, Mr. Schecter wanted to list it “on the off chance that there is that person that has the vision and wants to come in and do their own thing.” 

No such buyer emerged. “All the people I had in there wanted a finished product,” Ms. Beare said.
Have sellers’ expectations become unrealistic? Some appraisers, especially in Manhattan, certainly think so. Mr. Weill’s $88 million sales price, at $13,000 a square foot, was already considered a market anomaly, Mr. Miller said. A number of prominent people in the New York real estate community feel that without price reductions, properties like the penthouse at CitySpire are likely to remain on the market for a good while longer. 

For all the expectations unrealized by sellers in the combustible air of 2012, the trophy penthouse at 15 Central Park West that lighted the first match appears to be barely used by its owner, Ekaterina Rybolovleva, the daughter of the potash fertilizer billionaire Dmitry Rybolovlev, according to one person who visited the apartment recently. 

Aside from the bed in the master bedroom, there are a few dresses in dry-cleaning bags hanging in one of the large walk-in closets and a few simple pieces of furniture in the library, the visitor said. The walls of the apartment, with its wraparound terrace and expansive view of Central Park, remain undecorated.
“It’s a crash pad,” the visitor concluded. 

A lawyer for Mr. Rybolovlev explained in March that complications stemming from the divorce case of Ms. Rybolovleva’s parents might make the expense of a major renovation project unpalatable to the trust that bought the penthouse with her as its beneficiary.
“Real estate is irrational and emotional,” said Ms. Beare, in trying to sum up 2012, including why Mr. Schecter is asking nearly $3,000 more per square foot than Ms. Rybolovleva’s place sold for. “You can’t look at real estate in rational terms.”

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Monday, November 26, 2012

5 Steps for Getting Ready to Buy

Access the full version of this article from the RE/MAX website.

Lisa Escue (CDPE), with RE/MAX Masters II in Grapevine, Texas, outlines these steps you should take before buying a home.

Step 1. Find a Local Lender You Can Talk To in Person
Local lenders understand your market and know of loan programs that might be beneficial to you.

Check with your lender on any local programs that might help with closing costs or in other ways. Even though the media have pronounced the 100-percent-financing option dead, this is not always the case. Check it out for yourself and then get preapproved for a loan so you know how much house you're able to buy.

Step 2. Be Specific in the Area You Want To Live 
Educate yourself. Familiarize yourself with the neighborhoods you're interested in, the taxes and school districts. This not only helps you narrow down your search when you need to move fast, but also helps you figure out potential mortgage payments. Find a home in your desired neighborhoods.

Step 3. Find an Agent Specializing in the Area You Want to Live 
This will save you time and effort. Once you've identified a real estate agent, trust him or her to do the job. Agents who are thriving in this challenging market have proven their worth. They have the resources and skills to help you find your next home.

Step 4. Don't Shy Away From Houses That Need Some Work
Just because a house needs some paint or cosmetic fixes doesn't mean it's not a good buy. Most real estate agents have an address book full of trusted businesses they work with to help you fix up your new home. There’s an HUD program known as 203(k) that enables you to fold repair money into a primary mortgage; ask a RE/MAX agent in your market about the program.

Step 5. Be Prepared To Act 
Sometimes the first home you see is the right one for you. Don't discount it. Remember, good deals still go fast. Take advantage of the electronic tools your real estate agent has to offer. In many instances, real estate agents have access to better information than what you can find in a standard Internet search.

Wednesday, October 31, 2012

City of St. Pete Beach: Melissa Yardy and the sunset capital of Florida

Melissa Yardy image credit: wikimedia.org


St. Pete Beach, Florida, is Melissa Yardy’s turf. The Pinellas County destination is where Yardy’s RE/MAX Preferred real estate office is located. This article tours the sunset capital of Florida and highlights some of the reasons why real estate brokers like Yardy believe that the city of St. Pete Beach is a great place to live in.

Residents of St. Pete Beach, Florida, live the good life. With the area boasting of pristine, white sandy beaches, year-round sunshine, and abundance of recreational facilities, restaurants, and shopping areas, it comes as no surprise that many consider the barrier island community as one of the most enjoyable places to vacation and live in -- something Melissa Yardy can attest to.

Melissa Yardy image credit: stpetebeachtoday.com


Located just off the Pinellas County mainland of Saint Petersburg, the sunset capital of Florida has attractive neighborhoods with a family-friendly beach community atmosphere. It has a community center complex where various special events and programs for children, teen, and adults are held. St. Pete Beach also has an aquatic center with a junior swimming pool for future Olympians. Moreover, the city’s public library is touted as one of the best in Pinellas County.

But the allure of St. Pete Beach to both vacationers and homebuyers is its award-winning beaches. In fact, St. Pete Beach was recently voted as the top beach destination in the country by travel site TripAdvisor. It is also a popular winter residence for people living in Canada and Europe.

Melissa Yardy image credit: melissayardy.com


Whether you’re looking for a vacation spot or planning to buy a property in the city, St. Pete Beach has a lot to offer. For more information on St. Pete Beach properties, visit this Melissa Yardy website.

Tuesday, October 2, 2012

Buy a house or rent an apartment? Melissa Yardy and things to consider in choosing a place to live in

“Should I purchase a new home or just rent an apartment?”

This is among the many questions real estate brokers and realtors like Melissa Yardy hear from people who are looking for a place to live in. To help them decide on whether to buy a house or rent an apartment, below are some pointers from industry experts:

Melissa Yardy Image Credit: Lancasterlawblog.com


  • Financial considerations. Buying a home includes paying for insurance, property tax, and maintenance, among others. A down payment for a house can amount to hundreds of dollars, and this is needed to get a mortgage. On the bright side, the value of a house can appreciate, and the IRS offers tax benefits. Meanwhile, renting an apartment is a pretty good option for those who can’t afford a down payment and can’t meet the monthly financial obligations of ownership.

Realtor Melissa Yardy owns a RE/MAX Preferred office in St. Pete Beach, Florida.

  • Space. Most houses on the market offer a lot of space, including outdoor space, which can be a huge incentive for couples with children and individuals with pets.

Melissa Yardy Image Credit: Torontoism.com


  • Noise. People who need a quiet environment may not enjoy living in an apartment. Apartment living means having neighbors right next door, and in the room above or below.
  • Lifestyle. Experts suggest picturing out how one will live in an apartment or a house. Those who like their current lifestyle must make sure that the neighborhood they’ll move into allows for the same, or better, type of existence.

Both renting an apartment and buying a house have their own pros and cons, but ultimately, the choice boils down to personal preference.

Melissa Yardy Image Credit: Buildingbiologyblog.Wordpress.com


If you’re looking for a property in Pinellas County, Florida, visit Melissa Yardy’s website for details.